"I think many Japanese women feel that they can never live up to the refined beauty that they feel Western women strive for. So, instead, they shoot for a cute look, one that doesn’t require tall, curvaceous bodies and instead emphasizes girlishness." Designer Naoto Hirooka, whose brand h. Naoto is one of the main creative forces behind Gothic Lolita. He says the whole Lolita look — like much of the anime culture with which it is intricately entwined — is an escape into a childish world of cute. (AP)
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